We recently added a live actor or spokesperson to www.blueheronbeachresort.com and the results were astounding! The bounce rate dropped from 66% to a very low 24%! That means over 75% of all visitors navigate to 2 or more pages within the website. This was incredible as previously 66% of all visitors viewed the homepage, then simply left the site. One simple video was responsible for something that usually takes months of high end website re-design and usability features to accomplish. Even having the most eye appealing website does not guarantee a low bounce rate. It takes much more these days. A website spokesperson seems to be the key to influence your visitors that you offer something worth looking into or setting you above your competition, and thus increasing your chance to make a sale. For your live website actor or spokesperson trust the experts here at OpenVision, we were one of the first in this market and continue to bring you the latest in website spokesperson features like:
- Highlight area in website when speaking (can be timed exactly)
- Display an image or flash object when speaking (can be timed exactly)
- Call any javascript function on your website (the possibilities are endless with this feature!)
- Rewind, Stop, or Play based on user's feedback (actor can pause until clicked on)
- Plus many more advanced features...
Here at
OpenVision we not only have our own studios across the country and do our own custom filming, we edit the video, design the website, perform search engine optimization or pay per click marketing, develop custom forms or any custom programming needed, and finally work with you every step of the way to design, build, publish, and brand your website!
** Bounce rate is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site. (industry average is 40-50%)
In today’s tough business market where an increasing number of retailers are closing their doors, companies are beginning to realize the importance of including a website in their marketing strategies. With an increasing number of people using the internet, it stands to reason that having a web presence will allow more customers to find your business. Keep in mind that in these challenging times static content for a website is no longer enough to guarantee success of your business. Just as people expect to interact with another person in a traditional business environment, they also want to interact with your website.
So what kind of content can you provide that will keep your customers coming back for more? Video is becoming increasingly intertwined with internet marketing and can be easily integrated into just about any website design. Businesses are seeing the results of incorporating commercials, DVD presentations and live spokespersons or actors into their website. Traditional commercials often use a live spokesperson to greet potential customers. You can provide this service to customers that visit your website. Having a live spokesperson on your site will entice customers to stick around and listen to what you have to say. Live actors catch and hold the attention of site visitors, which means they are more likely to click on your information link and increase your conversion rate. Adding a live video spokesperson on a website provides the opportunity for a business to highlight its key features and offerings without the need for potential customers to navigate a confusing tab system or read countless pages of information. Customers are therefore more likely to use your services and increase your return on investment (ROI).
