Social media users love to be heard, and if you are listening they can provide a great service to your company.Gauge User DataBy implementing a website analytics tool such as Google Analytics you can see what content most interests your users, what content they are reading, what links they used to get to your site and what they searched for to find your site. If you know your user types, referring sites and what keywords they used to find your site you can then create more favorable content. By understanding this data it should in turn give you the answer as to why other sites trust you and what related topics you should consider.Free Focus GroupStandard focus groups are a marketer's dream, one that is often unfulfilled due to high costs. By polling your social media users you can create focus groups for free allowing you to research for product concept, price validation, location based product offers and positioning. Most social networking sites such as Facebook and LinkedIn have appl... [More]