A well-designed user test measures the actual performance of users on the site by observing how they actually use your website and identifying what is working or opportunities for improvement. Depending on the scope of the test, participants are given tasks to accomplish or they surf the site on their own. During the test recording software is used to track user behavior, mouse clicks, and keystrokes. The software is also able to record the computer screen and the participant's voice and facial expressions during testing. [More]

Website usability is all about making things easy. A customers experience on a website begins from the second they enter the site and is added upon through each "touchpoint" that the customer has on the site. A website is often a customer's first impression of a business, and is a great example of the complex relationship between usability and web design. An ugly website may be highly functional, but users assume that since the site cut corners with their design they also cut corners with their products or services. However, a beautiful website may lack in functionality causing users become frustrated and lose trust in the brand or leave the site all-together. [More]