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Use Your Users

clock January 27, 2010 07:05 by author OpenVision
Social media users love to be heard, and if you are listening they can provide a great service to your company.Gauge User DataBy implementing a website analytics tool such as Google Analytics you can see what content most interests your users, what content they are reading, what links they used to get to your site and what they searched for to find your site. If you know your user types, referring sites and what keywords they used to find your site you can then create more favorable content. By understanding this data it should in turn give you the answer as to why other sites trust you and what related topics you should consider.Free Focus GroupStandard focus groups are a marketer's dream, one that is often unfulfilled due to high costs. By polling your social media users you can create focus groups for free allowing you to research for product concept, price validation, location based product offers and positioning. Most social networking sites such as Facebook and LinkedIn have appl... [More]

10 Reasons Why Social Media IS Worth Your Time:

clock December 9, 2009 04:21 by author OpenVision
10 Reasons Why Social Media IS Worth Your Time: Many companies don’t see the importance of social media in their marketing plans or think that they do not have the time it takes to be using social media tools. However, with the rapid growth of social media it is important to pay attention. Read on to find out why social media is worth your time. It’s FreeIn today’s economy most companies are on a limited budget when it comes to marketing their products or services. While it may cost you in time, the majority of social media sites such as Facebook, Twitter and LinkedIn are free. The time spent using social media is well worth it in the increase of traffic to your site.  Results Are QuickUnlike search engine optimization (SEO) which can take months to years to successfully implement, social media tools allows you to see results a lot sooner, within days or weeks. By following the same rules as SEO using social media builds quality links, generates an increase... [More]

2010 Online Marketing Budget - Tis the Season

clock October 26, 2009 03:35 by author OpenVision
Tis the season to pull out the pencils, calculators and spreadsheets, time to sit down and start planning out your 2010 online marketing budget. I know, I know, it's never fun and everyone is dreading it, but it's something that needs to be done. Wondering where to start? SEO, PPC, social media, email blasts, website updates, banner ads, links, directory submission…the list is endless when it comes to Internet marketing options. So what is right for your company? The easy answer is to spend it where you get the most return; the more difficult answer is what will bring the most return. But, first things first, take a look at your existing website. Are there broken links, outdated information, clunky copy or poor design? If so that needs to be the first thing in your online marketing budget. There is little point in driving people to your site if your site is in need of an upgrade. Click here for a free website evaluation. Now let’s see how much you are paying per visi... [More]

How to Avoid SEO Tricks

clock October 19, 2009 03:18 by author OpenVision
Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to Search Engine Marketing (SEM) which deals with paid inclusion." - Wikipedia. In English please... Search Engine Optimization is the process of getting your website listed higher in search engines without paying for placement. It seems that in today's world anybody with a little bit of internet knowledge thinks that they can be an SEO Specialist: insert keywords here, submit site to search engines and wa-la instant SEO. Unfortunately it's not so easy; and neither is deciphering the legitimate SEO companies from the fly-by-nighters. Avoid these 5 SEO tricks and you will be on your way to a better ranked website without risking damage to your site or your reputation. 1. “We can successfully have your rankings increased within 48 hours!” SEO is a time consuming proces... [More]

Champagne Marketing on a Beer Budget

clock October 15, 2009 04:07 by author OpenVision
10 Tips on Budget Friendly e-Marketing By Michelle C. Lee. Whether we are in a recession or a depression it really doesn't matter, we are all hurting. We're trading in our Italian leather loafers for faux-leather footwear, our business class airfare for economy class and our gas guzzling SUVs for gas saving sedans. And that's just in our personal lives, what about our businesses? Wages are being cutback, layoffs are happening and our advertising budgets are drained. How can a company still market themselves in this economy?   1.    Email Signatures: “…your companies name is on display 133 times a day per employee.” This is such a simple way to promote your business, and it’s amazing how few people actually use it. Industry analysts say that every day, the average user sends 34 emails and receives 99 emails, that means that your companies name is on display 133 times a day per employee. By adding a simple signature to the bottom of ... [More]

Well we finally upgraded our web servers!

clock August 21, 2009 14:56 by author OpenVision
Microsoft Web Servers [More]

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