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2010 Online Marketing Budget - Tis the Season

clock October 26, 2009 03:35 by author OpenVision
Tis the season to pull out the pencils, calculators and spreadsheets, time to sit down and start planning out your 2010 online marketing budget. I know, I know, it's never fun and everyone is dreading it, but it's something that needs to be done. Wondering where to start? SEO, PPC, social media, email blasts, website updates, banner ads, links, directory submission…the list is endless when it comes to Internet marketing options. So what is right for your company? The easy answer is to spend it where you get the most return; the more difficult answer is what will bring the most return. But, first things first, take a look at your existing website. Are there broken links, outdated information, clunky copy or poor design? If so that needs to be the first thing in your online marketing budget. There is little point in driving people to your site if your site is in need of an upgrade. Click here for a free website evaluation. Now let’s see how much you are paying per visi... [More]


The Importance of Standards

clock April 27, 2009 01:55 by author OpenVision
More specifically - the importance of web standards. It's a big subject in the field of web design, and not an easy one to explain. There's a chance I should be picking something a little easier to start this off with, but what the heck, let's just jump right in, both feet! A Look Back The phrase "web standards" - or "standards-based design", or a number of other, similar, variations - refers to websites built in accordance with the W3C HTML and CSS rules. The W3C is an organization - possibly closer to a confederation - of designers, internet guru-type, and professionals in the field. Established in 1994, it had - and still has - the single goal of establishing a standard, usable, nonpartisan set of rules and regulation for website code. With the so-called Browser Wars just getting started at the time, there was a lot of need for an entity like this. Let's back up a minute. Let's step back even away from the web itself, and look at computing in the mid to late eighties. Yeah, I don... [More]


Welcome to OpenVision, Inc.

clock April 21, 2009 19:48 by author OpenVision
Welcome to the new OpenVision blog! Here we will discuss the latest in sc web design, web development, ecommerce internet marketing, paid advertising, and website actors and spokespersons. Learn more about our services, view our web portfolio, meet our management staff or team, or contact us.


OpenVision, Inc.

Welcome to our blog! We chat weekly about the latest in SC Web Design, Internet Marketing, Website Actors and Spokesperson, and Web Development.

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