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Yahoo Bing Search Alliance

clock October 11, 2010 12:05 by author OpenVision
After just over a year of behind the scenes transition, Bing has officially begun powering Yahoo’s natural and paid search results. Similar to combining the strengths of Ironman and Aquaman (the underdogs of superheroes), Yahoo and Bing (the underdogs of search) have combined their strengths to create a search engine super-power. Together Yahoo and Bing now hold almost 30% the search market. With Google’s market share dropping monthly, this search alliance has the power to give Google some stiff competition. [More]

Most Pay-Per-Click Campaigns Leave Money on the Table!

clock September 13, 2010 09:28 by author OpenVision
How Much Money Are You Leaving On The Table With Your Pay-Per-Click (PPC) Campaign?

Of all the different forms of online marketing, PPC (Pay-Per-Click) is arguably the most daunting.

Instead of leaving money on the table with suboptimal PPC campaigns, leverage our experience to help you find the right keywords, make sure your ads are relevant, optimize bids, track results and more. [More]

2010 Online Marketing Budget - Tis the Season

clock October 26, 2009 03:35 by author OpenVision
Tis the season to pull out the pencils, calculators and spreadsheets, time to sit down and start planning out your 2010 online marketing budget. I know, I know, it's never fun and everyone is dreading it, but it's something that needs to be done. Wondering where to start? SEO, PPC, social media, email blasts, website updates, banner ads, links, directory submission…the list is endless when it comes to Internet marketing options. So what is right for your company? The easy answer is to spend it where you get the most return; the more difficult answer is what will bring the most return. But, first things first, take a look at your existing website. Are there broken links, outdated information, clunky copy or poor design? If so that needs to be the first thing in your online marketing budget. There is little point in driving people to your site if your site is in need of an upgrade. Click here for a free website evaluation. Now let’s see how much you are paying per visi... [More]

Champagne Marketing on a Beer Budget

clock October 15, 2009 04:07 by author OpenVision
10 Tips on Budget Friendly e-Marketing By Michelle C. Lee. Whether we are in a recession or a depression it really doesn't matter, we are all hurting. We're trading in our Italian leather loafers for faux-leather footwear, our business class airfare for economy class and our gas guzzling SUVs for gas saving sedans. And that's just in our personal lives, what about our businesses? Wages are being cutback, layoffs are happening and our advertising budgets are drained. How can a company still market themselves in this economy?   1.    Email Signatures: “…your companies name is on display 133 times a day per employee.” This is such a simple way to promote your business, and it’s amazing how few people actually use it. Industry analysts say that every day, the average user sends 34 emails and receives 99 emails, that means that your companies name is on display 133 times a day per employee. By adding a simple signature to the bottom of ... [More]

Welcome to OpenVision, Inc.

clock April 21, 2009 19:48 by author OpenVision
Welcome to the new OpenVision blog! Here we will discuss the latest in sc web design, web development, ecommerce internet marketing, paid advertising, and website actors and spokespersons. Learn more about our services, view our web portfolio, meet our management staff or team, or contact us.

OpenVision, Inc.

Welcome to our blog! We chat weekly about the latest in SC Web Design, Internet Marketing, Website Actors and Spokesperson, and Web Development.

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