10 Reasons Why Social Media IS Worth Your Time:

Many companies don’t see the importance of social media in their marketing plans or think that they do not have the time it takes to be using social media tools. However, with the rapid growth of social media it is important to pay attention. Read on to find out why social media is worth your time.

  1. It’s Free
    In today’s economy most companies are on a limited budget when it comes to marketing their products or services. While it may cost you in time, the majority of social media sites such as Facebook, Twitter and LinkedIn are free. The time spent using social media is well worth it in the increase of traffic to your site. 
  2. Results Are Quick
    Unlike search engine optimization (SEO) which can take months to years to successfully implement, social media tools allows you to see results a lot sooner, within days or weeks. By following the same rules as SEO using social media builds quality links, generates an increase in traffic to your website and allows for keyword specific copy. Also, since social media users are generally primed and ready to buy when they visit your site you will see a fast increase in sales.
  3. Instant Social Traffic
    Any traffic to your website generated from social media sites are Social Traffic. As with the basic principles of SEO an increase of traffic to your site increases your page rank on search engines.  Social Traffic is instantly produced by simply adding a link to your social networking sites including your Facebook page, social media blog, LinkedIn and Twitter or posting articles on social bookmarking sites such as Digg and StumbleUpon, this will prompt social media users to navigate to your site.
  4. Allows for Safe Link Building
    Again, by following SEO standards, social media tools allow for link building. Links are easily built by simply adding a link on your existing website pointing to your social networking sites: Facebook, Twitter, LinkedIn, etc as well as by posting articles onto social bookmarking sites such as Del.Icio.Us, Digg, Reddit and StumbleUpon. By building these free links there is no need to take the risk of paying for a link building service. Link building services often take unorthodox routes to produce links which are frowned upon by search engines and therefore decrease your page rank.
  5. Covers Your Market
    Between social news sites, social bookmarking sites, general networking sites, forums and social media blogs your market is easy to find. Whatever your message or your audience there should be an option to use social media for your benefit.  Another benefit to social media is that if you are not seeing the expected results from one social media site’s market you can easily move to another.
  6. Targeted Audience
    Once you get into your niche market your audience will be targeted. Think about it, if you run an ad in a local newspaper thousands of people will see it but very few will be in the market for your product or service. With social media you already found your market now you are providing them with what they want. Even when posting on social bookmarking sites you can see an increase of targeted users. If your post makes it to the front page of a site such as Digg tens of thousands of people will see your post, even if only 2,000 users have an interest in your post that is still 2,000 visitors to your site.
  7. Users Are Valuable
    Social media users are predictable. After time you will be able to get a good sense of what content will draw a response and can better target your audience by generating content that will receive approving responses from users. In addition to creating favorable content you can also poll your users to learn what they like and dislike almost creating a free focus group.
  8. Allows for Branding
    Just as in traditional media branding is key in social media and is one of the greatest benefits of using social media. When utilizing multiple social media tools it is best to stick with the same look and feel as you have used with other marketing endeavors. Once users become aware of your brand it is easier to find you on other social networks and tell others about who you are.
  9. The More You Do It the Easier It Becomes
    In the beginning social media can be overwhelming. You may not have a large number of fans on your Facebook page and your social media blog hasn’t yet become a hit in the blogging world. But if you stick to it you will establish a following therefore making it much easier to see the desired results of social media. The more you use it the more you will understand how users will respond.
  10. It’s Not Just A Fad
    Social networking isn’t going anywhere anytime soon. Sites such as Facebook have been around for years and are seeing incredible growth each month. Businesses around the world are changing the way they market themselves so they can better fit into the social networking sites. Without finding ways to do the same you could easily be left behind.

Feeling overwhelmed? Allow us to help.

Our social media team will enable you to reach your audience as you never have. With advanced social media tools, customized development and full integration, OpenVision will transform your traditional marketing presence into a fully functioning social media masterpiece. Visit our social media team at www.mysocialmediacompany.comto see the full range of services offered.